Generation Y has a nearly intimate connection to technology. In their 2007 book, Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today's Students, Reynol Junco and Jeanna Mastrodicasa[15] found that in a survey of 7,705 college students in the US:
- 97% own a computer
- 97% have downloaded music and other media using peer-to-peer file sharing
- 94% own a cell phone
- 76% use instant messaging and social networking sites
- 75% of college students have a Facebook profile and most of them check it daily.[16]
- 60% own some type of portable music and/or video device such as an iPod
- 49% regularly download music and other media using peer-to-peer file sharing
- 34% use websites as their primary source of news
- 28% author a blog and 44% read blogs
- 15% of IM users are logged on 24 hours a day/7 days a week
- 14% use online purchasing to buy tobacco related products
- 8% have confessed to having an online gaming addiction at some point in their life
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